About 104 West Partners
Based out of Denver, CO, 104 West Partners (104 West”) 104 West creates strategic, informed communications programs for innovative companies, their products, technologies, and ideas. For nearly 20 years, they have represented start-ups, mid-market companies and some of the tech industry’s legendary enterprises. 104 West has launched and supported technologies as diverse as AI to adtech, machine learning to mobile apps, virtual reality to web services.
About The Next Practices Group
The Next Practices Group (“NPG”) is a founder-led agency, launched in 2020 by Bob Pearson. The networks’ agencies comprise of Bliss Bio Health, Boundless Life Sciences Group, Brain + Trust Partners, Changex, Next Solutions Group, Next Tech Communications, Ringer Sciences, RocketSauce Media Labs, the Bliss Group, the Next Practice, Victory, Matchfire, Next Content Labs and Innate Motion. Firms within the network specialize in communications, marketing, public affairs, security, software, analytics, social purpose, and digital media.
The Deal
By tapping into NPG’s technology-first communications approach, 104 West is planning to grow its offerings and deliver broader services, resources and insights to clients. The holding company’s founder-driven network of firms and clients will also gain access to 104 West’s communications and leadership teams. Through NPG’s growing global footprint, 104 West will expand its reach in New York, Austin and London, offering greater scale and growth opportunities for clients and internal staff
Our Role
Continuum Advisors served as the exclusive financial advisor to 104 West as it took on strategic investment from NPG.
