About Tuatara Equities LLC
Tuatara Equities LLC (“Tuatara”) is a boutique private equity company that invests in lower-middle market tech-enabled companies, often competing within hyper-scale data processing, data science, and social commerce sectors. The firm targets early-stage companies experiencing rapid growth that require capital for expansion and often leverages creative deal structures involving convertible debt and minority investments with control rights.
About Krateo.ai
Krateo.ai (Krateo”) is a proprietary, AI-driven platform that turns anonymous visitors into prospects by building unique digital footprints around engagement so it can deliver recommendations to optimize consumer engagement across all sales channels. This enables Krateo’s customers to deliver personalized content at scale, which leads to increased revenue, lower costs, strong brand loyalty, and ultimately improved customer retention and lifetime value.
The Deal
Tuatara Equities recognized the rising importance of first-party data, driven by evolving privacy regulations, the decline of third-party cookies, and the demand for delivering personalized content at scale. This creates a compelling investment opportunity in solutions that help businesses collect, manage, and leverage this valuable data asset. Given its’ goal to deploy capital within a narrow timeframe, and in a highly specialized category, Tuatara engaged Continuum Advisors.
Having recently demonstrated product-market fit, Krateo had numerous growth initiatives in motion, which elevated the need to secure growth capital and expand its strategic partnerships. Tuatara recognized the strength of Krateo’s offer, its market positioning, and identified numerous value creation opportunities both parties are enthusiastically working towards, as partners. The newly formed partnership will provide Krateo with strategic support and additional capital resources to advance the company’s growth strategy.
Role
Continuum Advisors served as exclusive financial advisor for Tuatara Equities LLC on its investment in Krateo.ai
