About Market Fusion Analytics
Market Fusion Analytics (“MFA”) is a marketing analytics company that was founded on the premise that holistic analysis of consumer behavior is crucial to business strategy. Every factor that impacts the consumer decision must be considered and a full understanding of the interplay of brands and brand-attributes within portfolios and the competitive landscape is central to business success. MFA has developed and implemented a differentiated leading age analytical products and services over the past 25 plus years to analytically capture the holistic impact of every factor influencing consumer behavior.
About iLink Digital
Established in 2002, iLink Digital is a provider of AI-driven digital transformation services, helping organizations leverage technology to improve business outcomes. iLink Digital delivers comprehensive solutions across Product Engineering, Data Engineering and Analytics, Cloud Operations and Services, Business Applications Consulting, and RPA Consulting.
The Deal
This strategic partnership significantly enhances iLink’s offerings in advanced business analytics and data science, complementing its expertise in AI, data engineering, and reporting, and unlocking greater value for clients and investors. iLink will be supercharging MFA’s solutions with the latest technologies, leveraging their deep technical capabilities in Data Engineering & AI. The partnership marks a pivotal step in expanding iLink’s capabilities and driving greater value for both companies’ customers.
Our Role
Continuum Advisors served as the exclusive financial advisor to Market Fusion Analytics in its’ sale to iLink Digital.
