The Creator Economy: A New Frontier for M&A — Brett Davis in Benzinga

Social media and the creator economy are no longer fringe markets — they are fast becoming core drivers of value creation. In a recent Benzinga feature, Continuum Advisors’ Managing Partner, Brett Davis, explored how this cultural and economic shift is redefining what investors look for, and why M&A strategies must evolve to keep pace.

Main takeaways

• The creator economy is professionalising at scale, with millions of individuals effectively operating as high-growth small businesses.
• Influence, reach, and cultural capital are increasingly recognised as investable assets alongside financial performance.
• For M&A firms, this demands new evaluation models — ones that account for digital presence, audience loyalty, and platform-based revenue.

The creator economy is no longer a side hustle — it’s a business in its own right, and that changes how investors, acquirers, and advisors have to think about value.

Brett Davis

At Continuum Advisors, we see these developments as more than a passing trend. They signal a structural change in how value is built, measured, and transacted. Firms that fail to recognise the strategic weight of the creator economy risk being left behind in the next wave of deal-making.

👉  Read the full piece over at Bazinga

About the author

Brett Davis
Managing Partner